About

Archive: ‘housekeeping/fyi’



Premium Albums: The Silk Cover

Wednesday, March 28th, 2012

Welcome to Part Two of my Premium Album introduction! And really, (I was thinking about this just now) what better way is there to introduce these to you than blogging about them? This way, I can show you ridiculous amounts of photos, so that you can get a grasp on what these albums are like inside and out! Pretty perfect, right? (I know, I know: there’s technically a better way of showing off the albums. Videos. I’m working on that. For now, you get wonderfully long blog posts!)

This album is a fabulous one: the cover is made of silk! That’s right – it’s not a scarf – it’s an album. And it’s made of silk. Excited to see it yet? Without further ado…

 

The box this album comes in isn’t custom like the photo-cover album, but what it lacks in custom-ness it more than makes up for in luxury. It’s leather, it’s padded, and it’s just fun to hold. Trust me on that one… you’ll love this box.

A premium album with a silk cover featuring pet photography of two Westies by Allison Shamrell.

 

A premium album with a silk cover featuring pet photography of two Westies by Allison Shamrell.

 

Here’s the book with its box! And look – a photo window in the cover!

A premium album with a silk cover featuring pet photography of two Westies by Allison Shamrell.

 

Here’s the book by itself.

A premium album with a silk cover featuring pet photography of two Westies by Allison Shamrell.

 

I believe this is actually the thinnest premium album that I offer…

A premium album with a silk cover featuring pet photography of two Westies by Allison Shamrell.

 

A premium album with a silk cover featuring pet photography of two Westies by Allison Shamrell.

 

Can you see the silk texturing?

A premium album with a silk cover featuring pet photography of two Westies by Allison Shamrell.

 

Again, pages that lay completely flat…

A premium album with a silk cover featuring pet photography of two Westies by Allison Shamrell.

 

… no matter what page you’re on.

A premium album with a silk cover featuring pet photography of two Westies by Allison Shamrell.

 

Augh. It’s a thing of beauty. To me, at least.

A premium album with a silk cover featuring pet photography of two Westies by Allison Shamrell.

 

A peek at an inside spread…

A premium album with a silk cover featuring pet photography of two Westies by Allison Shamrell.

 

Check it out! There’s NO gutter! This album provider takes an actual photographic print (12×24 inches, in this case) and spreads it across the page sides, so the look is completely seamless!

A premium album with a silk cover featuring pet photography of two Westies by Allison Shamrell.

 

The shiny part you see at the middle-bottom is just light reflecting, from my flashes to take this photo. It’s not a gutter or break in the book.

A premium album with a silk cover featuring pet photography of two Westies by Allison Shamrell.

 

The pages are thick and sturdy, just like the photo-cover premium album.

A premium album with a silk cover featuring pet photography of two Westies by Allison Shamrell.

A premium album with a silk cover featuring pet photography of two Westies by Allison Shamrell.

 

This album company provides an extremely customizable product. Don’t like the silk cover? Okay, how about leather? Don’t like leather? Then how about patterned & embossed silk? Don’t like the cover photo inset? We can leave it blank… or would you prefer two photos? There’s pretty much no limit to all the combinations I can make for my clients; and let me tell you, that made choosing a style/design for this sample album incredibly difficult! But I love how this album turned out, and in my opinion, nothing calls for the luxury of silk more than two pampered Westie girls!

If you missed seeing the photo-cover premium album, you can see it here. Stay tuned for Premium Album #3…

 

 

 

Premium Albums: The Photo Cover

Tuesday, March 27th, 2012

Okay, I’m going to run the risk of sounding really repetitive over the next few posts. Let’s just get out there what I’m feeling:

I am so excited about this!!!!!!!!!!!!!!!!!!

Okay. It may be hard to believe, but that obnoxious amount of exclamation points was actually necessary. Because this is something that I’ve been planning, researching, preparing and waiting for, for about six months. I’m introducing a new product line, and as the title of this blog post says, it’s a line of premium albums.

I already offer coffee table books – and they’re great! But many clients have asked me for more options. I wanted to continue offering all the features my clients love in their coffee table books – lay flat pages, clean design, great presentation – and still add so much more. This is a HUGE step up, in both quality and price, and it’s absolutely perfect for those clients who really want to feature their dogs’ portraits in an incredibly special way.

This post features a premium album with full-bleed photos on the front and back covers. I actually have three providers for the different types of premium albums I offer, not just one, because I felt that once my clients decide to make such a fabulous purchase, they ought to be able to choose between the best album providers in the photography industry. As far as showcasing a photo on the front cover, this lab absolutely excelled in every possible category, so I’m thrilled to offer their albums to my clients! (Remember: this is only the first of three album types. The others will be featured in their very own blog posts, because I don’t play favorites, even with inanimate objects. I’ll post links to those posts here as soon as they exist.)

 

Okay – let’s get started!!

 

The photo-cover premium album comes with its very own custom photo box! Here’s its front and spine:

A sample copy of a premium photo-cover album featuring custom pet photography by Allison Shamrell.

 

Here’s the back side.

A sample copy of a premium photo-cover album featuring custom pet photography by Allison Shamrell.

 

I chose to put only the dog’s name on the spine of the box, for simplicity’s sake. Kai is a sweetheart of a pit bull, and she and her mom live in New Orleans – they came all the way to Pensacola for their session, and we had a fantastic time together!

A sample copy of a premium photo-cover album featuring custom pet photography by Allison Shamrell.

 

The box opens from the side…

A sample copy of a premium photo-cover album featuring custom pet photography by Allison Shamrell.

 

It has a beautiful sheer cloth insert to protect the book…

A sample copy of a premium photo-cover album featuring custom pet photography by Allison Shamrell.

 

And here’s the book itself, sitting on top of its box…

A sample copy of a premium photo-cover album featuring custom pet photography by Allison Shamrell.

 

And finally, just the book.

A sample copy of a premium photo-cover album featuring custom pet photography by Allison Shamrell.

 

Ready to see inside? Me too!

A sample copy of a premium photo-cover album featuring custom pet photography by Allison Shamrell.

 

Here’s an example of a spread.

A sample copy of a premium photo-cover album featuring custom pet photography by Allison Shamrell.

 

The gutter normally found in big books is almost entirely nonexistent. This full-spread design was specifically made up of darker colors, so that you can see the most dramatic effect a white seam could have. I think it’s pretty remarkably small! I honestly don’t think it detracts from the photo much at all, so that’s one feature I love about these books.

A sample copy of a premium photo-cover album featuring custom pet photography by Allison Shamrell.

 

My past clients love how their coffee table books can lay completely flat, without anyone having to hold down any pages (like you would with a magazine). This book lays flat like a pro.

A sample copy of a premium photo-cover album featuring custom pet photography by Allison Shamrell.

 

Let’s take a closer look at those pages…

A sample copy of a premium photo-cover album featuring custom pet photography by Allison Shamrell.

 

The pages are thick; they have a substrate inside them that provides support and stability. Trust me, you’ll never rip one of these pages. And in the photo to the left of the collage below, you get to see a bit of how the cover is slightly padded with more substrate. To be honest, I feel bad for you: this book feels incredible and I wish you could just run your hands over it. The cover has an incredible matte finish and the slight plush cushion underneath the printed material is just… well, you have to feel it to believe it.

A sample copy of a premium photo-cover album featuring custom pet photography by Allison Shamrell.

 

Here’s another look at the cover.

A sample copy of a premium photo-cover album featuring custom pet photography by Allison Shamrell.

 

 

A sample copy of a premium photo-cover album featuring custom pet photography by Allison Shamrell.

 

The back cover:

A sample copy of a premium photo-cover album featuring custom pet photography by Allison Shamrell.

 

I even found a small place for my logo!

A sample copy of a premium photo-cover album featuring custom pet photography by Allison Shamrell.

 

Well, there you have it, the first of three incredible premium albums. I’ll be bringing these only sparingly to events; they’ll mostly be reserved for the eyes of clients  in their ordering sessions. So to see them all… just book a session! :) haha!

I hope you enjoyed looking through this book! I can’t wait to show you the accompanying two albums; stay tuned!

 

Learning About Photography, At All Levels

Wednesday, February 29th, 2012

I’m going to do something in this blog post that I’ve never done before: show you photos that are straight out of the camera (SOOC) – completely untouched and unedited.

I normally don’t do this because the perfectionist in me can always find something to tweak in every photo I take, no matter how perfectly it comes out of the camera. especially if it’s for a client who’s paying me to deliver the best product I possibly can. Maybe a small crop here, a bit of lightening or darkening there – a leash to take out! There’s always something. But today’s post is different.

A lot has been going on here at Allison Shamrell Photography lately. First of all, lots of Beginning Photography classes! I thought I was done with them after January, but people kept asking for me to do more! So I happily obliged; I love teaching them, actually! Before I jumped into photography full-time, I was an after-school tutor for 2nd and 3rd graders, and let me tell you what, I have all the respect in the world for teachers and tutors of elementary school children. I was just not cut out for that kind of work!! I seriously admire these people – especially their ability to stay cheerful all day! I mean wow. But anyways, I’ve really enjoyed teaching photography classes (to people my age and older: no ten-year-olds, haha!) and here are a few images from my most recent class, taken by one of my students.

 

learning photography basics practice class wine bottle

 

Yes, our subject was a wine bottle. What?

We experimented with shutter speed… turns out it’s hard to take a photo when your shutter’s open for three whole seconds!

 

I believe we were looking at depth of field with this one…

 

The we went outside to practice on our beautiful model!

 

In manual mode: we saw what happens when you let too much light into the sensor…

 

… as well as not enough light! (Yes, this is an actual frame from my camera, not a black box.)

 

One more: I love how my student caught Bailey’s head tilt here! She must have been listening to my husband do something inside…

 

 

So I think the classes have been fun, and I’ve been told they were a success: to my surprise, I’ve received email after email (and post after post on Facebook!) from students thanking me for a good time and for all the knowledge they gained from being in class. I never expected to be thanked so much, that’s for sure! To my “graduates”: thank you. I promise, I’m thankful that each one of you came to class and I had lots of fun with you all!

 

But like I mentioned, this isn’t the only thing that’s going on over here. I’ve been working on something pretty epic – something that’s about to change things. And it’s requiring that I step into learning mode too: I’m starting to work with off-camera lighting.

 

This is so exciting for me, primarily because I hatehatehate the look of on-camera lighting. For example: you know your DMV photo? Or the pictures taken at parties, where there’s a bright flash in your eyes and a super-harsh shadow of your head on the wall behind you? And the picture probably wasn’t taken at a flattering angle? All these things have to do with lighting.

(This was one of the first photos that came up when I searched for a DMV photo… had to include it! Conan doesn’t look so great, does he?)

 

 

 

I’d like to share a few photos with you (I just took them yesterday!) so you can share my excitement:

 

As always, poor Bailey is my subject of choice. I interrupted her nap for this… I’m so mean.

(Please excuse the embarrassing… uh… decor my husband has chosen for his bookshelf. Sigh.)

The above photo was taken with my new lighting setup. In a later blog post I’ll share what that setup actually looks like.

To put it in perspective, here’s the exact same scene, sans flash:

 

I AM FLIPPING OUT OVER THIS DIFFERENCE. SERIOUSLY.

What this means is that I can take photos in any house or building, anywhere, without worrying about the available light! Because guess what: I basically have my own sun!

Here’s the metadata for each of those images (as well as the following two): shutter speed 1/250, f/3.5, ISO 200. Literally the only difference is the whether or not the flashes fired.

Here’s one with my flashes at full power:

Yikes. Slightly less power:

 

And here’s a close-up of Bailey. The one on the left is SOOC, the one on the right is edited just the way I want it to be – so as you can see, I still have a bit of tweaking before I find the perfect settings on my flashes. Those will change to be slightly different in every room I visit – but it looks like this room could use a bit more light, no?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Another practice shot:

 

Aaaaaand yes. I took this one too. Wow.

 

We headed into the living room for the next few photos. (Don’t worry, I let her finish her nap first.)

 

Getting technical here – but check out what happens when I adjust the output ratio between the flashes! I can illuminate Bailey’s left side…

 

… or her right.

 

This next photo is my favorite. The fact that I can achieve this look – that is, so much light – in a room that is (to a camera) so abysmally dark, is infinitely exciting to me! (nerd alert!)

 

Today officially marks the end of my nervousness upon seeing a client’s house with few/little windows and not much available light. I’ve made it work, but I’ve sacrificed either the shutter speed I wanted or my personal comfort (as I would twist and contort myself into just the right angle to get the most light possible in the shot… ouch). Because here’s what it comes down to: it’s one thing to learn the basics of camera mechanics and create a proper exposure, utilizing the light that’s available to you. I want every one of my grads to be able to do this, without fear of crossing over into the manual modes on their cameras! But it’s a whole new ballgame when you’re creating the light. “Photography” means “light picture”; light is the essence of any photo you’ve ever seen. And now I’m taking it into my own hands.

 

 

I hope you’re as excited for this new adventure as I am! Wait, that’s impossible – I am really ridiculously pumped for this. So I hope you’re almost as excited as me! :)

 

Why I Sell Digital Photos.

Thursday, February 16th, 2012

floppy disc digital photos importance of physical prints

Let me begin this post (which I’ve been thinking about for a very long time) by illustrating a very popular point of view among photographers. Remember these? Floppy discs? I barely can; I think I last used them in the second grade. Didn’t they only hold about 2 MB of data? They were one of the very first forms of portable digital storage, and my point in bringing them up is to show just how quickly they’ve gone the way of the dinosaur. If I handed you one and said your images were on it, you’d probably laugh. Would you even be able to look at the photos?Among all the sophisticated computer equipment I own, I’d be at a dead end! I honestly think I’d be calling various imaging businesses around town, going through Google (not the phone book) page by page until I could find someone who has a floppy disc reader. And in ten years from now, I don’t think I’d have any success.

My point is, digital photos are risky business. Storage methods come and go, electronic devices crash and take data with them, and a rouge spill of water can destroy everything. It’s scary – and sad. In our digital age we rely on digital photos for so much, often without realizing that they’re so fragile.

 

What solves this problem? Physical photos, of course! I think prints and canvases (and my new Enhanced Print line, more to come on that very soon) are truly beautiful, in a way with which digital images just can’t compete. There’s something so wonderful and powerful about seeing a stunning enlargement of a favorite photo, and hanging it on your wall to see every day. Personally, for me, a beautiful photo, surrounded by a thick white mat, and finished with a classy black frame with just the right amount of detailing – gosh, it just does something to me inside. It’s timeless. I can’t get enough of it! In my ideal/future house, prints like that will be lining the walls! (Well, with a few exceptions of canvas gallery wraps. They’re my husband’s favorite, and I think they’re pretty great too.)

 

Of course you can argue that physical products are subject to fire/flood/any natural disaster, but the point is, you can look through your grandparents’ wedding album just as easily as you could have 50 years ago – and as you can in another 100 years. I think printed products are necessary, they’re arguably more important than their digital counterparts, and I’m not the only photographer/image-maker out there that’s concerned about an all-digital mindset. Will people be able to view the DVD of your wedding images in 50 years? Laptops (like the MacBook Air) are already being made without disc drives, and they’re getting more and more popular. USBs certainly aren’t guaranteed to stick around forever. So that’s why I encourage my clients to think about prints, canvases and books, and not just be content with the digital images.

 

Now, that being said – I still love digital photos. I really do. The up-side to this digital revolution is that storage methods are getting safer, sharing photos is getting easier, and there are plenty of fun ways that are emerging to use digital images (did you know you can make your own personalized stamps??). We recently had our photos taken by a fabulous photographer, and quite honestly, I wouldn’t have been nearly as interested in the session if she hadn’t made all the digital photos available for purchase. In fact, the images were included in the session fee! I knew I’d be getting them all! I was thrilled, and once we saw how great the photos all were, I wouldn’t have wanted to think about not having all the digital copies. We just don’t have the wall space to hang up every one, so that wouldn’t have made sense – but in some way, it just feels very satisfying to know that I have access to every single one of those images of me and my husband. That’s important to me! This is my family, and I want access to every one of those pictures! It’s as simple as that.

 

To take that one step forward, since I have creative control over my business, I want to run it in a way that makes sense to me. Therefore, I make sure to offer digital images, and I offer them at a price that (quite honestly) is well below the industry standard. I’m not ashamed to admit that (anymore). The price doesn’t mean that I value the photos less than other photographers value their work; I think they have all the value in the world, and my clients consistently tell me so. That’s not the reason behind my prices: more than anything, the reasoning is that I want my digital images to be accessible, to be attainable. I don’t want to price a DVD the same as a mortgage payment, or more (as some photographers do); simply because I value so highly giving my clients access to those images. Maybe that’s why the DVD has always been my most popular product. But for the above reasons, I don’t want it to be anyone’s ONLY purchase. I think there ought to be a balance between the digital and the physical! I don’t think they should be in some sort of fictional competition of “which is better” between them, because they’re SO different, and really, when you think about it, they serve altogether different purposes. At the end of the day, I want screensavers and backgrounds and Facebook photos, but I also want to physically see and touch my photos 50 years from now. Because if I know anything, it’s that I know I’ll still love photography then. And I’ll still love looking at photos of my family – and, of course, my dog.

 

I’d like to end this post with one of the images our photographer created, because for most of you, there’s no other way for you to see it!  :)

 

I’m in the People Business ~ Pensacola Pet Photography by Allison Shamrell

Wednesday, February 1st, 2012

Like I mentioned in a previous post, earlier this month I spent three busy days at a photography conference called Imaging USA. During one of classes I attended, the speakers (Zach & Jody Gray) brought up an interesting quote:

“We’re in the people business serving coffee,
not the coffee business serving people.”

Guess who said this? The founder and chairman of Starbucks, Howard Schultz. And while we can debate about how successful that thought has been carried out in his business, I know for sure that it can be a fantastic principle for my business.

“I’m in the people business serving photography,
not the photography business serving people.”  – me!  Ha – look how quotable I am! (Sorry Mr. Schultz.)

One of the most simple and foundational things that I’ve done to improve my business this year is take a step back and think about everything from my clients’ point of view. I want to make sure I communicate well and keep people happy, of course, but there’s so much more to it than that. If I was in the market for a pet photographer – or really, any type of photographer – there are a few things I’d like to see.

~  that my photographer cares about me (and my pets, in this case)

~  that my photographer is proactive about communicating and can anticipate my desires, so I won’t have to ask for every little thing every step of the way

~  that my photographer goes above and beyond simply what they promised (to quote Zach & Jody: “If you give your customers exactly what you said you would, then you’ve failed!”)

~  that my photographer will be honest

~  that my photographer will be someone I’m happy – no, thrilled – to tell my friends about.

There’s more, of course, but that’s a short list of the things I’ve been thinking about recently. How I’ll go about satisfying these wishes is something you’ll know when you’re my client – I can’t just blog and give away all my secrets!! But suffice it to say I’ve been utilizing the Post Office more and more, and my slight obsession with HGTV is coming in handy. (Random? Yes… but you’re curious now mwahahaha!)

Another interesting thing about being in business as a sole proprietor is that while I’ve struggled to “look professional”, and have probably spent way too much time worrying about that, I always come back to the personal. Here’s another quote you might recognize before you read the credit:

Joe Fox: It wasn’t… personal.

Kathleen Kelly: What is that supposed to mean? I am so sick of that. All that means is that it wasn’t personal to you. But it was personal to me. It’s personal to a lot of people. And what’s so wrong with being personal, anyway?

Joe Fox: Uh, nothing.

Kathleen Kelly: Whatever else anything is, it ought to begin by being personal.

Of course, this is from You’ve Got Mail. I’ll tell you why this is one of my favorite movies of all time: for most of my adolescence and into college, my dream was to own my own bookshop. True story. And I still think it’d be simply wonderful! Think of it: dozens of shelves full of literary genius, books to make you laugh and cry, comfy chairs to peruse them in, obviously a shop dog would be involved (Bailey’s gonna have to start training for this), weekly discussion groups filled with critically-thinking people who want to get more out of their books, a whole building (or at least a big room) full of people who just LOVE books!

…. okay, can you tell I majored in Great Books in college?

Anyways, regardless of my past aspirations, the quote strikes me as overwhelmingly true today. While I can’t speak for big companies like Fox Books (coughcoughbarnesandnoblecough) small businesses are all about the personal, and any decision made otherwise is just not right; it just won’t work well. And there’s NOTHING wrong with that! Not a thing! I don’t know where America and all its efficiency and progress somewhere decided that to be successful and “businesslike”, you shouldn’t show people the person behind the business. Isn’t every business the way it is BECAUSE of the people behind it? Mine certainly is; my clients trust me to make certain decisions and keep various policies because we share similar taste. You wouldn’t ask a big corporation or a machine to give you a good client experience, because you can’t ever feel a strong connection to a company with which you haven’t had a person-to-person experience. Or at least I’m pretty sure that’s true. I mean, that’s why these companies hire spokespeople, but honestly, that’s no substitute.

So yes, business is personal. My business is an extension of myself. And I’m going to make sure that everything I do gives my clients the best possible personal experience they never even saw coming.

 

Because I can’t blog without including at least one picture: here’s Bailey, (halfway) sunning herself.

 

Hope you’re having a good day!

~ Dog Photography by Allison Shamrell in Pensacola, Florida ~

 


[pinit]

 

All Images Copyright | Blog Theme Created by LJP & SLR Lounge